How to Sell Art Online: The Ultimate Guide
E-commerce wasn’t as accessible 15 years ago, and social media was essentially non-existent. For unknown artists, the money was in corporate and advertising commissions.
The ability to easily sell your own art online completely changed the game.
Online business and social selling have become progressively successful methods for autonomous specialists to independently subsidize their art, and in particular, to pick up the autonomy to sell the work they need to make straightforwardly to their niche audiences.
Many new artists get their break on social, growing a devout following by sharing their work consistently and engaging in online artist communities.
If you’re not personally an artist, you can still get into the game of selling art as a curator. Artists disinterested in the business aspect of their craft rely on agents, galleries, and other merchants to do it for them.
There are several ways to work with artists, from selling originals or prints, to licensing works to be printed on merchandise. Generally, the artist would make a set commission on sold works.
What to sell: original vs reproduction
Some mediums like sculpture are more difficult to reproduce or use for merchandise applications (but consider 3D printing or collaborations with toy manufacturers). Most 2D mediums, however, have multiple options for generating unlimited sales on a single work.
Consider the following:
- Original fine art – Sell online on We Create For You
- Digital downloads–desktop wallpaper, stock photos, inspirational quote prints, etc.
- Custom/commissions–original works in traditional or digital mediums
- Merchandise–hats, mugs, t-shirts, enamel pins, etc.
- Repeat prints on fabric or wallpaper
- Licensing work to other e-commerce merchants
- Collaborations with merchants and creators
Packing and shipping art
If you are shipping original art, or elect to ship prints and canvases yourself, rather than through a print and fulfill company, take extra precaution with your packing.
Prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. Use glassine (a water and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging.
Framed works and canvases require additional precautions.
Insurance is important when shipping original works, as a lost or damaged package can’t be simply replaced.
Many standard carriers like FedEx offer fairly basic insurance on most packages, and merchants should look into the specific extra coverage costs and limitations of each carrier’s insurance offerings.
The artist as an entrepreneur
Growing your business as an artist means constantly creating new work to keep your fans as repeat customers. To do that, you have to stay inspired:
How to sell online on We Create For You
Selling online on We Create For You is an easy and effective way to reach millions of potential buyers. Whether you have to sell a little or sell a lot, We Create For You provides you the required tools and services to sell online successfully. To sell on We Create For You is a simple process.
- Register your seller account – Once you register, you will have access to Vendor Dashboard, your one-stop portal for all your selling needs.
- Upload your products – Once you’ve registered to sell online, you will need to list your products. Use our easy-to-use listing tools on Vendor Dashboard
- Customers see and buy your products – By listing your products on We Create For You, you can reach thousands of potential customers.
You don’t have to go to the customer, the customer comes to you
- Easy to use – You can start selling your products in 10 minutes.
- Product limit – Upload unlimited products from your vendor dashboard.
- Storage – Unlimited storage to add product images.
- Sharing – Share products links and get sales.
- Payments – Weekly payments based on your orders.
- Bonus – Incentives based on reaching milestones.